Fractional B2B marketing leadership
Don't stall your growth.
Strategic, digital-first campaigns and strong inbound programs, with leadership that steps in for the short term or the long haul.
See services Get in touchExperience includes
- Cheqroom
- Forio
- PaySimple
- PayZen
- Conga
- Altvia
- Knack
- ServiceChannel
- Nike
- Backcountry.com
What I do
Senior marketing, without the full-time overhead.
01
Interim marketing leadership
Advising, mentoring, and building your team using strategies that drive continuous growth.
02
Digital marketing strategy
Inbound marketing strategy across paid, earned, and owned media.
03
Product marketing
GTM launch planning, storytelling, and messaging to help you inflect at the right time.
04
Analytics & reporting
ROI-focused performance management, forecasting, and board-level reporting.
05
Tech stack advising
The KPIs, measurement frameworks, and tools you need to understand impact.
About humble growth
20+ years of leadership. No ego required.
As a CMO, I know how to turn your investment into value with a digital-first focus.
With a big-picture understanding of your goals and an ego-free approach to collaboration, I bring a toolbox of performance-focused programs that drive qualified pipeline.
Pride makes us artificial and humility makes us real.— Thomas Merton
Kind words
From people I've worked with.
Kristin is one of those people you hope you don't have to compete against… We would hire Kristin back in a second.
KP took on a challenging, poorly defined job and absolutely ran with it… She's got a great attitude, works well with a team, and is flat out fun to work with.
Kristin is hard working, focused, and independent minded… highly recommend.
How I work
FAQ
What is an interim (or fractional) marketing leader?
Marketing executives have three jobs: provide leadership, drive alignment between product, sales, and marketing, and build inbound and outbound programs that work. An interim marketing leader, especially while key team members are out on extended leave, helps under-resourced marketing teams keep delivering.
What industries do you work with?
Starting in B2C and accelerating in B2B, I understand the marketing levers that drive growth across a range of industries. High-growth, post-investment SaaS organizations are a favorite.
How do you work with teams?
Engagements range from one-off projects to ongoing retainers, flexible to your organization's goals. Let's talk about the right level of investment to move the needle.
Contact
Let's talk growth.
Tell me a little about your team and what you're working toward. I'll get back to you within a few business days.